Parts of an Umbrella and Umbrella’s style

Canopy

(also: cover) This is the fabric with which the umbrella is covered, and is usually polyester. This is because polyester doesn’t change when stretched out in both wet and dry states. Used as well, however, are both nylon and cotton. In addition, plastics fabrics and clear PVC are employed.

Cap

(also: gilt cap) The cap rests above the notch on top of the umbrella canopy, and serves to divert water from the ferrule onto the canopy. In this way it prevents water from running down along the shaft. For further improving the impermeabiltiy in this area, a rosette made of the same fabric as the canopy is often situated between the canopy and the cap.

Coating

Almost all umbrella fabrics today are coated with Teflon. This renders the umbrella rainproof, and the fabrics are for the most part protected against soiling. The coating itself is not visible. The colors of the materials are maintained and the fabric retains its soft touch.

Duomatic

This is a push-button release system used on auto opening/closing models for opening the umbrella, and then closing it in the same fashion. After closing, the umbrella must be further pressed in by hand to create the required tension for the opening operation.

Ferrule

If a long umbrella is used for walking support it can be made slip-proof on flat surfaces by slipping on a ferrule made of rubber onto the end of the shaft. Wooden shafted umbrellas have a ferrule made of tough plastic, and very high-end umbrellas have a ferrule made of horn. All good long umbrellas have a ferrule made of slip-preventing nylon, which also prevents the umbrella from clattering when it’s set on the floor.

Flat umbrellas

On these pocket umbrellas the notch is formed such that when it is retracted the ribs pack flatly together. The umbrella doesn’t become smaller in this manner, but in some situations it is easier to put away (into a coat pocket, for example).

Frame

This includes all parts of the umbrella except the canopy and the handle. The 10-piece (more stable) or 8-piece variations refer to the number of ribs. Generally 8-piece frames are used for long and pocket-sized umbrellas. For mini-maxi pocket products 6-piece frames are also used.

Golf umbrellas

These are over sized umbrellas with rib lengths of 67 cm to 75 cm. They have a straight handle in order to fit cleanly among golf clubs in a golf bag.

Gore

This is the name for the individual fabric segments used in the canopy. Usually these are printed separately and carefully stitched together. A good example of this style would be our Rainbow design umbrellas

Long umbrellas

(also: regular) These are all umbrellas which are not telescoping or folding. The term is most often used for women’s umbrellas. The canopies of long umbrellas are slightly larger than those of the pocket-sized products. The majority of the umbrellas on this website are in this category.

Mini-Maxi umbrellas

Small pocket umbrellas whose shafts are telescoping in a number of stages, and whose ribs can be folded likewise in a number of stages. Check out our Mini-Maxi range of Folding umbrellas.

Notch

This is the middle of the umbrella canopy at which point the ribs are attached with the connecting wire, and as such is the nexus point of the umbrella. The notch itself is attached directly to the shaft. Today notches are almost exclusively made of plastic, while extremely high-quality handcrafted umbrellas have notches made of metal.

Ribs

The ribs are the parts of the umbrella which support the canopy. They are connected to the shaft through the runner and the notch. Materials used include steel, fiberglass, aluminium, and even bamboo. The stability of the umbrella is determined to a large extent by the strength, material, and form of the ribs.

Rivets

Rivets are used to hold together and keep mobile the individual parts of the rib. The rivet functions in this regard like a wheel axle. The rivets absorb a tremendous amount of pressure and must be very precisely made. This is achieved best with rivets which are solid, non-rusting, and made of brass. Simple umbrellas have hollow rivets whose rims are merely crimped.

Runner

Both automatic umbrellas as well as the manual-lift umbrellas are opened and closed by moving the runner along the shaft.

Shaft

(also: stick) The shaft is the piece on which the handle sits and to which the frame is attached. Shafts can be made of steel or fibreglass, aluminium, carbon fibre, cane, and of course wood.

Spring

Automatic umbrellas have an extremely strong spring which opens the umbrella by pressing the shaft and ribs out from each other. The unusual aspect of automatic springs is that the spring and its pressure point move together in the same direction. In duomatic umbrellas a combination of rubber drawstrings embedded in the shaft and spiral springs is employed.

Top pin

This pin is located on the upper part of the umbrella shaft and prevents the umbrella from being raised too high and turning inside-out.

Ventilation

In some golf umbrellas the ventilation principle is applied in order to better protect the large canopy against strong winds. In the face of strong wind gusts, part of the canopy rises and allows built-up pressure to be relieved via a series of vents. This type of umbrella is virtually impervious to being blown inside-out.

Windproof

(also: wind-resistant) “Windproof” and similar terms means that an umbrella can be restored to its normal position after being blown inside-out by a strong gust of wind. “Windproof” does not, however, mean that the particular umbrella will continuously withstand this process. Many of the umbrellas on this website are classified as “windproof”.

Interesting Umbrella Facts

Here are some interesting facts about umbrellas:

  • Word umbrellacomes from the Latin word “umbros” which means shade or shadow.
  • Modern day widespread acceptance of umbrellas started to spread across the Europe in middle of 18th century. Up until that point, umbrellas were viewed as a female fashion accessory.
  • The first man who publicly carried umbrella was Englishman Jonas Hanway. His influence finally introduced umbrella to male population of England, and soon after entire world.
  • Modern day umbrellas are strikingly similar in their design to the models that were used in ancient Greece and Rome.
  • Technological advancement of 20th century enabled the creation of mechanisms and materials that are integral part of modern umbrellas.
  • Currently there are many types of umbrellason the market – traditional, automatic, compact, bubble, storm and crutch umbrellas (they can serve as a walking stick or cane).
  • Umbrellas represent an important part of modern fashion.
  • Umbrellas found their way into many new areas of modern life, for example as a decoration of many exotic cocktails and drinks.
  • Modern day umbrellas are coated with Teflon, which makes their canopy waterproof.
  • Majority of modern umbrellas are madein China.
  • One city in China (Quanzhou) has over thousand umbrella factories.
  • Umbrellas can be used as offensive and defensive weapon. French President Nicolas Sarkozy was first who started using Kevlar coated umbrella as a part of his security measures.
  • Umbrella can be used offensively as a weapon, or its shaft can effectively hide a secret blade. Modern security agencies are known to modify umbrellas for their secret purposes. For example, Bulgarian dissident writer Georgi Markov was assassinated in 1978 by KGB agent who carried deadly poison in his modified umbrella.
  • Many religionsadopted umbrellas and parasols as a part of their ceremonies and processions.
  • One of the most famous hat that serve as some sort of big parasolis Mexican sombrero (which can be translated as “shade maker”).
  • During the 19th century, European fashion demanded that umbrellas must be held in the middle of their shaft, with handle pointing toward the ground. English nobility preferred umbrellas made from blue or green silk.
  • Steel ribbed umbrellas were invented in 1852 by Samuel Fox.
  • First working “folding umbrella” was introduced in 1969 by Bradford Philips.
  • Over 33 million umbrellas are sold in United States each year.
  • First use of simple made sun protecting umbrellas (parasols) comes from 3-4 thousand year old Egypt and Assyria. The exact time when parasols from natural materials (palm leaves) were made is not known, although scientist speculate they were used since the dawn of human civilization.
  • During its first thousand years of life, parasols were viewed as a symbol of wealth and power. Many civilizations practiced tradition of showcasing exotic and complex made parasols of their rulers.
  • First waterproofed umbrellas were created in ancient China, over 3 thousand years ago. Many Asian rulers showcased their might with multi-tiered parasols that sometimes had up to 20 levels of protection.
  • From around 1000 BC to 400 AD, small and foldable parasols (in their design almost identical to modern umbrellas) represented one of the fashion accessories of females in Greece and Rome.
  • During the European Middle Ages, people protected themselves against sun and rain with long waterproofed coats and hats. This tradition spread across the world during the Age of Discovery, but was soon.

一年6000万美金,小小的“梅花伞”的海外圈钱之路

CCEE工厂秀:一年6000万美金,小小的“梅花伞”的海外圈钱之路图片来源/畅销海外128个国家和地区,在50多个国家和地区设立了分支机构和总代理,在全球初步建立销售网点超10万个,一把小小的“梅花伞”所映射的产业商机令人眼红。

在素有“中国伞都”之称的晋江东石,梅花(晋江)伞业有限公司就坐落于此,这里是全国最大的伞具制品及制伞原辅材料生产和出口集散地,而“梅花牌”晴雨伞在这里不仅一枝独秀,更是享誉全球。

CCEE工厂秀:一年6000万美金,小小的“梅花伞”的海外圈钱之路

据梅花(晋江)伞业有限公司负责人Blues透露的一个数据:旗下susino(梅花)、 paolo(宝乐)、centro三大品牌,年生产晴雨伞2200万支,销售额6000多万美元。

伞业大鳄论剑江湖

如果想买电脑,很多人首先想到的可能就是苹果、联想等品牌;如果想吃快餐,无非就是麦当劳和肯德基……但如果说想买一把伞,灵光一现便是梅花伞。

据Blues介绍“由于欧洲雨季偏长,高等教育普及广,消费能力相对而言较高,为此,目前公司产品主要是以销往北美及欧洲市场为主。”

梅花(晋江)伞业有限公司是梅花实业集团旗下的一家晴雨伞分公司,梅花实业集团是国内晴雨伞行业规模最大,产业链最齐全的公司,旗下还涵盖了晋江华亿雨具有限公司、九江华懋伞业有限公司、厦门苏兹诺服饰产业发展有限公司、晋江恒顺电镀有限公司、厦门欣梅花贸易有限公司等5家晴雨伞分公司。

2017年6月份,梅花伞业作为全国制伞行业工匠精神的代表企业成为行业唯一入选央视大型纪录片《致匠心》栏目的企业,足以表明其不容小觑的重大影响力。

“目前,公司系一家专业从事晴雨伞开发、设计、生产、加工和销售为一体的综合性企业,掌握着以自动开合技术为核心的系列晴雨伞产品格局和产品线优势。”Blues如是说。

从创立至今的二十余年里,始终不忘“小小梅花伞,温馨全世界”的初心,秉持着“工匠精神”精益求精、追求卓越的理念,将平凡的事情做出非凡的意义。

CCEE工厂秀:一年6000万美金,小小的“梅花伞”的海外圈钱之路

逆境求生,金融危机后的梅花伞业厚积薄发

后金融危机时代以来,严峻的外贸形势之下,梅花(晋江)伞业有限公司也遭遇了巨大的冲击与挑战。面对困境,转型无疑成为了一条指明前进方向的成功大道。在Blues反思盈利模式之后,很快认识到,要想彻底让企业摆脱被动局面,就必须要做自己的品牌与渠道。

据Blues透露,梅花自2007年开始生成自主品牌“梅花SUSINO”。现货,款式则是按照大市场需求进行设计,A级订单生成,最终保证产品的质量。据悉,如今该名称已经在20个马德里协定国和马德里议定书成员国申请了商标注册,亦同时入选中国名牌产品和中国出口名牌产品。

随着跨境电商的日益火爆,Blues也将目光转移到这个新事物上。

“有些跨境电商平台雨伞需求不高,有些平台雨伞竞争激烈,公司转型做跨境电商之后,也遇到不少的困境,订单量短期内难以提升,营销方面薄弱,近年来随着跨境圈子的日渐成熟,运营技巧更是难上加难。”Blues说道。

Blues对此进行了一番研究,并得出一些破解之道。他表示,首先最重要的一点就是要能够精准定位好目标客户群体,例如可以划分有时尚女性市场、普通消费市场等;其次,就是能够做好产品的营销策略,产品的营销渠道是否通畅,产品销售状况是否良好,是每个企业生存的重要保重;最后,完善营销渠道以及售后服务渠道,使消费者能够在最短的时间内以最方便的途径享受到公司的最新产品,值得一提的是,一定要缩短产品出新周期的时间。

CCEE工厂秀:一年6000万美金,小小的“梅花伞”的海外圈钱之路

展望未来:跨境电商会实现品牌化,本地化,工厂化趋势

路漫漫其修远兮,Blues认为,未来跨境电商会朝着品牌化、本地化、工厂化的趋势不断壮大,随着小卖家的慢慢消减,有实力有品牌的工厂必将会成为电商平台的招商重点。

“对于工厂,思想转变十分关键。外贸的长周期的订单,沟通到生产过程,使得多数工厂形成了一种低效率,高失误的工作状态。面对跨境电商需要投入成本,未知的盈利,不少厂家犹豫不决甚至不看好。要知道,现在有很多工厂接到跨境电商大卖的订单,若本厂直接开店,成本和产品就有明显的优势,以品牌控制质量,以品牌销售,以品牌售后,工厂就不再是纯加工。”Blues表示,希望每个工厂都能够做到拥有自己的情怀去做一件有自己渠道销售,有自己品牌的产品,作为中国制造出口全球市场。

目前,Blues的工厂除了做B2C之外,也给跨境电商卖家供货。他指出,想要进军跨境电商新蓝海市场,选品至关重要,建议卖家朋友,在选择常规雨伞时,尽量上架三折伞。除此之外,高尔夫伞、反向伞、庭院伞都深受消费者的青睐;在渠道的选择上,速卖通、亚马逊美国站、亚马逊日本站、亚马逊欧洲站都是明智之选。

CCEE工厂秀:一年6000万美金,小小的“梅花伞”的海外圈钱之路

“未来梅花伞业将每年搜集雨伞创意设计,可行性高的创意概念雨伞,进行大量投入生产,根据B2B客人下单生产的产品款式,数据分析设计出新的产品,此外,根据产品评论分析,不断优化产品,让一支小小梅花伞享誉全球!”Blues说。

(文/雨果网 陈林)


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