Market development

The domestic women's bag market has great potential. From 2005 to 2010, China's women's bag industry maintained a high-speed growth trend, and the average annual compound growth rate of its output value reached 18.5%.

According to the survey results of authoritative institutions, women aged 20-44 in Taiwan spend an average of about 2200 yuan on women's bags, while the per capita expenditure on women's bags in mainland China is only one tenth of that in Taiwan. Under the background of China's rapid economic development and increasing residents' income, women's bag consumption is expected to reach a new level. According to their own personal style and different social occasions, choose appropriate women's bags, and constantly add new products according to the changes of the trend. This consumption habit has gradually become the consensus of modern urban women's life collocation, and the consumption potential of women's bag market is huge.

China's light leather processing ranks first in the world. The export value of leather products has ranked first in the light industry for many years. China is increasingly becoming the processing and production base of international brand leather products, and the production technology has fully reached the international advanced level. After decades of rapid development, leather products are very rich. At the same time, China is also a big country of luggage production, and has formed Guangdong Huadu and Fujian Quanzhou.

Since the output value of China's luggage industry reached 90 billion yuan in 2011, China's luggage industry has maintained a rapid growth trend, with an average annual compound growth rate of 27.1%. There is a huge demand space in the international luggage market, which directly promotes the export growth of China's luggage products and makes the luggage export stable growth. China's luggage enterprises should constantly improve their independent R & D capability and technical equipment level, enhance their marketing ability, expand their export channels, further speed up the pace of going to the world, gradually realize the transformation from product export to capital export and brand export, create a number of well-known brands at home and abroad, and enhance the international competitiveness of products. China's luggage market has always been export-oriented, and the proportion of domestic market demand is relatively small. However, in the face of the new economic environment, this situation may be adjusted in the future. With the continuous improvement of people's living and consumption level, all kinds of bags have become indispensable accessories around people. It is not only practical but also practical. As China's economic level and per capita income are getting higher and higher, the consumption capacity closely related to it will also become larger and larger. After the total consumption of shoes and bags increased by 33% every year, it has become one of the fastest growing industries in China. The growth rate of domestic luggage market demand will be accelerated and the market prospect will be broad.